Australian marketers invest heavily in portable displays, so keeping them in top condition is a budget‑smart move. This guide unpacks 7 maintenance tips for Brandcusi® Counters that help safeguard your investment and keep every activation looking sharp. By building simple routines around cleaning, storage and transport, you can extend the lifespan of your portable branded counters and avoid costly last‑minute replacements.
1. Gentle Daily Cleaning for a Fresh Finish
Wipe down tops and bases after each activation with a soft microfibre cloth and a pH‑neutral cleaner to stop grime bonding to the surface. Avoid abrasive pads and harsh chemicals that can scratch laminates or dull high-quality counter designs. For fabric wraps, a quick pass with a lint roller removes dust and fibres picked up in warehouses, offices and vehicles.
2. Smart Spot Cleaning to Protect Your Graphics
Spills at expos, shopping centres or sampling stations are inevitable, but rapid response prevents permanent staining. Blot liquids with paper towel, then dab gently with a damp cloth and mild detergent rather than scrubbing, which can distort fabric and blur graphics. Allow panels to air dry fully before pack‑down to reduce the risk of watermarking or mildew forming in transit.
3. Periodic Deep Cleaning of Fabric Panels
Most tension‑fabric graphics on Brandcusi® Counters are machine washable, but always confirm care instructions with your supplier. Use a gentle, cold cycle with mild liquid detergent and never add bleach or fabric softener, which can damage coatings. Air‑dry panels flat or on hangers to protect the fibres, then refit evenly so your custom display counters sit smooth and crease‑free.
4. Keep Wrinkles at Bay with Safe Steaming
Nothing undermines a polished stand like creased fabric on event-ready display counters. Once assembled, use a handheld garment steamer on low to medium heat, keeping the head moving a few centimetres from the surface. Avoid direct ironing on the print, which can cause shine marks, ghosting or even colour shift under strong exhibition lighting.
5. Protective Packing and Transport
Most damage happens on the way to and from events, not on the show floor. Always use the supplied cases, separating hardware from fabric graphics to prevent scuffing and snagging. Coil fabric loosely rather than folding sharply, and secure cases in vehicles so your trade show counter solutions aren’t crushed under heavier equipment.
- Store counters off the floor in a cool, dry, ventilated space.
- Check all fabrics are completely dry before packing away.
- Inspect frames, connectors and tops annually for wear.
- Plan graphics refreshes ahead of major campaigns or tours.
- Match new artwork to existing modular retail counters for consistency.
Well‑maintained counters work harder as retail showcase solutions, giving brands a consistent, premium presence from roadshows to shopping‑centre activations. If you rely on lightweight exhibition counters for regular campaigns, having a display specialist review your kit can reveal opportunities to upgrade to more versatile promotional counters or professional sampling counters that better fit evolving briefs. To keep your premium branded counter designs event‑ready, speak with our exhibition team today to review your current setup and request a tailored quote for maintenance, refresh or replacement options.
