Strategic Placement Tips for WaveLight® Air Podiums in Exhibition Stands

Position at the Front to Capture Immediate Attention

One of the most effective placements is directly at the front of your booth, facing the aisle.

Why This Works

The integrated LED lighting naturally draws the eye. When placed at the front, the illuminated surface becomes a beacon that attracts passing visitors. It clearly communicates where your brand is located and where conversations can begin.

This approach works especially well for:

• High-traffic aisle positions

• New product launches

• Lead generation-focused booths

• Smaller inline spaces

If your goal is maximum visibility, front placement is a strong starting point.

Angle Inward to Create an Inviting Entry

Instead of placing your WaveLight® Air Podium flat against the aisle, try angling it slightly inward.

The Psychological Advantage

An angled placement feels more welcoming and less confrontational. It subtly guides visitors into your booth rather than creating a barrier at the front.

This strategy works particularly well at crowded Australian trade shows where attendees are moving quickly. A slight angle softens the boundary between aisle and booth, encouraging people to step inside.

Use Dual Podiums to Frame the Entrance

For wider booths, consider using two WaveLight® Air Podiums positioned at opposite front corners.

Create Structure Without Blocking Flow

This setup frames your stand and creates a clear entrance pathway. The illuminated surfaces capture attention from multiple directions, increasing visibility across the aisle.

Dual placement is ideal for:

• 6m or larger inline booths

• Corner stands

• High-profile brand displays

• Activation-style booths

This approach adds symmetry and professionalism while maintaining open access.

Define Zones Within Larger Stands

In larger island or peninsula booths, placement becomes even more strategic.

Use as Functional Dividers

WaveLight® Air Podiums can help separate areas within your stand, such as:

• Demonstration zones

• Consultation areas

• Product showcase sections

• Registration points

Because they are visually strong but physically compact, they define space without closing it off. This keeps your stand organised while maintaining an open and welcoming feel.

Avoid Blocking Key Sightlines

While it may be tempting to position your podium in the centre of your booth, be mindful of sightlines.

Think About What Visitors See First

Ensure your WaveLight® Air Podium enhances visibility rather than obstructing:

• Backlit walls

• Large-format graphics

• Digital screens

• Product displays

The podium should complement your main branding elements, not compete with them. Position it where it strengthens your overall visual hierarchy.

Optimise for Traffic Flow

Understanding visitor movement patterns is essential. Observe where foot traffic is heaviest and place your WaveLight® Air Podium where it naturally intercepts attention.

Practical Considerations

• Keep clear entry and exit pathways

• Avoid creating congestion at the front

• Ensure staff have space to move around the podium

• Allow room for small groups to gather

Strategic placement ensures your booth feels inviting rather than crowded.

Adapt Placement for Different Venue Layouts

No two exhibition spaces are identical. One event may assign you a corner booth, while another provides an inline configuration.

WaveLight® Air Podiums are lightweight and easy to reposition, giving you flexibility on-site. If the allocated space differs from your expectations, you can adjust placement quickly without complicated assembly changes.

This adaptability is especially valuable for businesses exhibiting across multiple Australian cities throughout the year.

Combine with Other Backlit Elements for Cohesion

If your stand includes backlit walls or towers, position your WaveLight® Air Podium where the lighting feels integrated rather than isolated.

Placing the podium slightly forward of a backlit wall creates depth. The layered lighting effect enhances brand consistency and creates a more immersive visual experience.

Consistency in illumination helps elevate your booth from simple signage to a coordinated branded environment.

Smart Placement Drives Better Results