When you invest in a premium illuminated display, the next question is simple: where will it make the biggest impact? In Australia’s competitive events landscape, strategic placement can dramatically increase brand exposure. The right location transforms a display from decorative to powerful marketing asset.
WaveLight® Casonara Towers are designed to command attention. Their height, integrated LED lighting, and seamless tension fabric graphics make them ideal for environments where visibility matters most.
Trade Show Booths at Major Convention Centres
Large exhibition halls such as ICC Sydney, Melbourne Convention and Exhibition Centre, and Brisbane Convention and Exhibition Centre are filled with competing displays. In these environments, vertical visibility becomes critical.
WaveLight® Casonara Towers work exceptionally well:
-
At booth corners to capture aisle traffic
-
At stand entrances to draw visitors inward
-
At the back wall to create a strong visual focal point
Because they are illuminated, your branding remains vibrant even in vast halls with mixed lighting conditions. Visitors scanning from a distance are more likely to notice a glowing vertical feature than a standard banner.
High-Traffic Aisle Intersections
If your allocated stand sits near a main aisle or intersection, you have an opportunity to attract attention from multiple directions. Placing WaveLight® Casonara Towers at these strategic points increases visibility across different visitor pathways.
The 360-degree graphic surface ensures your messaging is visible from various angles. This makes them especially effective for corner booths or island stands where exposure comes from all sides.
In crowded exhibition environments, positioning is everything. A well-placed illuminated tower can significantly increase foot traffic.
Product Launch Zones
Launching a new product? Visibility and excitement are essential.
WaveLight® Casonara Towers can highlight:
-
A newly released product
-
A limited edition offering
-
A major brand announcement
-
A promotional campaign
Positioned beside a product display or demonstration area, the tower reinforces your key message and adds a premium visual layer to your launch presentation. The backlit graphics enhance colours and create a polished, high-impact look that photographs beautifully.
Corporate Conferences and Seminars
Brand visibility is not limited to trade shows. Corporate conferences, industry seminars, and networking events also require strong visual presentation.
WaveLight® Casonara Towers are ideal for:
-
Stage backdrops
-
Speaker areas
-
Registration desks
-
Networking lounges
Their sleek, illuminated design creates a professional atmosphere that reflects brand credibility. In conference venues with subdued lighting, the integrated LED illumination ensures your brand remains prominent throughout the event.
Retail Activations and Shopping Centres
Retail environments demand displays that grab attention quickly. Shoppers move fast, and your message must stand out instantly.
Placing WaveLight® Casonara Towers near:
-
Store entrances
-
Promotional zones
-
Pop-up kiosks
-
Seasonal campaign areas
can dramatically improve brand recognition. The vertical height helps cut through surrounding visual clutter, while the illumination draws the eye naturally.
For brands running short-term retail activations across Australian shopping centres, these towers provide consistent, high-quality branding.
Roadshows and Touring Campaigns
National campaigns often move between cities. Maintaining consistent brand presence is essential when travelling from Perth to Sydney or from Adelaide to the Gold Coast.
WaveLight® Casonara Towers are lightweight and easy to transport, making them ideal for touring events. Whether used in convention halls, hotel ballrooms, or temporary event spaces, they deliver reliable visibility in every location.
Because the graphics can be updated while keeping the same frame, you can tailor messaging for specific cities or target audiences.
Reception Areas and Showrooms
Maximum brand visibility is not limited to temporary events. Permanent environments such as corporate reception areas and showrooms also benefit from illuminated displays.
WaveLight® Casonara Towers create:
-
A strong first impression for visitors
-
A branded photo opportunity
-
A modern, premium aesthetic
Positioned behind a reception desk or near a showroom entrance, they reinforce brand identity every day, not just during events.
Make Every Location Work Harder for Your Brand
The effectiveness of your display depends not only on its design but also on where you use it. Strategic placement amplifies visibility, increases engagement, and strengthens brand recognition.
WaveLight® Casonara Towers are versatile enough to perform across trade shows, conferences, retail activations, corporate events, and permanent installations. Their height, illumination, and professional finish ensure your brand stands out wherever they are positioned.
Choose the right location, shine brighter than your competitors, and make your brand impossible to ignore.
