Customisable Design Variations in WaveLight® Casonara Towers

When you exhibit at Australian trade shows, blending in is not an option. Your booth needs to reflect your brand personality, communicate your message clearly, and attract attention from every angle. The good news is that you do not have to settle for a one-size-fits-all display solution.

WaveLight® Casonara Towers offer a range of customisable design variations that allow you to shape your exhibition presence exactly the way you want it. From graphic flexibility to layout positioning and scalable configurations, these illuminated towers are designed to adapt to your marketing goals.

Let’s explore how you can customise them to suit your next event or retail campaign.

Tailored Graphic Design for Unique Branding

The most powerful customisation feature of WaveLight® Casonara Towers lies in the fabric graphics. The tension fabric wraps smoothly around the frame and is illuminated internally with LED lighting, creating vibrant, evenly lit visuals.

This gives you full control over:

• Colour schemes that align with your brand

• High-resolution product imagery

• Promotional messaging for specific campaigns

• Bold logos and taglines for maximum recognition

Whether you are attending a technology expo in Sydney or a food exhibition in Melbourne, you can tailor your graphics to match the event theme or audience demographic.

Replaceable Graphics for Evolving Campaigns

Marketing never stands still. Product launches change. Seasonal promotions come and go. Instead of investing in entirely new structures, you can simply update the fabric graphics.

This flexibility allows you to:

• Refresh branding for different Australian trade shows

• Promote limited-time retail campaigns

• Introduce new product lines without replacing the tower

For businesses exhibiting multiple times a year, this is a cost-effective way to maintain a fresh and relevant booth presence.

Configurable Layout Options for Different Booth Sizes

Not all exhibition spaces are identical. You might have a compact 3m x 3m booth at one event and a larger 6m x 6m island stand at another.

WaveLight® Casonara Towers can be configured to suit different layouts. You can:

• Use a single tower as a focal point

• Position matching towers at booth entrances

• Combine multiple towers for a layered display effect

• Adjust placement depending on foot traffic flow

This level of layout flexibility ensures your booth design adapts to venue requirements rather than limiting your creativity.

Height Variations for Strategic Visual Impact

Customisation also extends to height selection. Taller towers create long-range visibility in large venues like ICC Sydney or Brisbane Convention & Exhibition Centre. Shorter configurations are ideal for more intimate retail spaces or events with height restrictions.

By choosing the appropriate height, you can:

• Increase visibility across crowded exhibition halls

• Create balanced proportions within smaller booths

• Align your display with venue regulations

Strategic height selection adds professionalism and cohesion to your overall booth design.

Seamless Integration with Other Display Systems

WaveLight® Casonara Towers are not isolated display elements. They can be integrated with backwalls, counters, and other exhibition systems to create a cohesive presentation.

You might:

• Pair them with illuminated backdrops for a premium look

• Position them alongside counters for layered branding

• Use them as vertical anchors within modular booth builds

This integration capability allows you to build a complete and custom exhibition environment that reflects your brand’s identity.

Design Flexibility for Retail Environments

Beyond trade shows, these towers are highly adaptable for retail settings across Australia. From shopping centre activations to in-store promotional zones, their customisable design makes them suitable for different retail layouts.

You can tailor graphics to:

• Highlight seasonal sales

• Promote new arrivals

• Reinforce brand storytelling in store windows

Because the structure remains sleek and modern, it enhances store aesthetics while maintaining strong visual impact.

Creating a Premium Brand Experience

Illumination plays a key role in design customisation. The internal LED lighting enhances colour vibrancy and creates a polished, high-end appearance.

This helps position your brand as innovative and professional. Whether you are exhibiting at a national expo or hosting a corporate activation, the illuminated effect elevates your display beyond traditional banner systems.

The ability to customise shapes, heights, layouts, and graphics means your display can evolve as your brand grows.

Conclusion