When you are planning your next exhibition or retail activation in Australia, one of the biggest questions is this: will your display actually fit your space and still make an impact? Booth dimensions vary from event to event, and retail footprints differ from store to store. That is why flexibility in size and configuration is essential.
WaveLight® Casonara Towers are designed to give you exactly that flexibility. With multiple height options, sleek profiles, and adaptable layouts, these illuminated towers can be customised to suit everything from compact 3m x 3m booths to expansive island stands.
Choosing the Right Height for Maximum Visibility
At Australian trade shows, vertical visibility is a major advantage. In large venues such as ICC Sydney or Melbourne Convention and Exhibition Centre, exhibitors compete for attention from every direction.
WaveLight® Casonara Towers are available in various height options to help your branding rise above the crowd. Taller towers are ideal for:
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Large exhibition halls
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Island or corner stands
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High-traffic areas
Shorter configurations, on the other hand, are perfect for:
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Smaller booth footprints
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Retail interiors with ceiling restrictions
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Entryway displays
Selecting the right height allows your branding to be seen from a distance while remaining proportional to your allocated space.
Slim Profiles for Compact Booth Spaces
Many Australian exhibitors operate within standard 3m x 3m or 6m x 3m booth spaces. In these settings, bulky structures can quickly make your stand feel cramped.
WaveLight® Casonara Towers feature a slim and streamlined profile, allowing you to maximise vertical impact without consuming excessive floor space. You can position them:
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At booth corners to frame your stand
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Along side walls to reinforce messaging
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At the entrance to draw attendees inward
This slim design helps maintain an open and welcoming layout while still delivering high-impact illuminated branding.
Single Tower or Multiple Tower Layouts
One of the strongest configuration advantages is the ability to use a single tower or combine multiple towers within one setup.
A single WaveLight® Casonara Tower works beautifully as:
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A focal point behind a reception counter
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A product feature display
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A directional marker at retail entrances
For larger exhibitions, combining two or more towers creates a more immersive visual experience. You can:
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Flank your booth entrance with matching towers
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Create symmetry on either side of a backdrop
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Use varying heights to add dimension
This layered configuration adds depth and sophistication to your overall stand design.
Seamless Integration with Booth Structures
WaveLight® Casonara Towers are not standalone elements only. They integrate seamlessly with other exhibition components such as backwalls, counters, and hanging signs.
Because the structure is lightweight and modular, it can be positioned strategically within custom booth builds or modular display systems. This makes it ideal for:
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National exhibition tours
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Custom trade show builds
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Reconfigurable modular stands
You can easily adapt the layout depending on whether you are allocated an inline, corner, or island booth.
Illuminated Fabric Graphics for Different Campaigns
Beyond physical size, configuration also includes graphic versatility. The tension fabric graphic stretches smoothly over the aluminium frame and is illuminated internally with LED lighting.
This allows you to:
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Swap graphics for seasonal promotions
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Update branding for new product launches
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Customise messaging for different events
If you exhibit at multiple Australian trade shows throughout the year, this flexibility reduces long-term costs while keeping your display current and relevant.
Adaptable for Retail and Event Environments
WaveLight® Casonara Towers are equally effective in retail spaces. Their available sizes make them suitable for:
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Storefront window displays
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In-store promotional zones
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Shopping centre activations
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Product launch events
Retail ceilings and floor layouts vary significantly, so having adaptable height and placement options ensures the tower fits comfortably while still commanding attention.
A Scalable Display Solution for Growing Brands
As your business grows, your exhibition footprint may expand. What works for a 3m booth today may need to scale to a 6m or larger space in the future.
WaveLight® Casonara Towers allow you to scale confidently. Start with one tower, then expand your configuration by adding more units or increasing height in future events. This makes them a smart long-term investment for Australian brands looking to build consistent and professional event presence.
Conclusion: Flexible Sizes Designed for Real-World Exhibition Needs
Since every event and retail space is different, you need a display system that can adapt without restricting your design. WaveLight® Casonara Towers offer multiple height options, slim profiles for tighter booths, modular single or multi-tower setups, and replaceable graphics that keep your campaigns fresh — all while integrating smoothly with other exhibition systems. For Australian exhibitors, it’s a versatile solution that fits your space, supports your strategy, and grows with your brand.
