At major Australian exhibitions, the brands that stand out are the ones that blend bold graphics with a strong, eye-catching structure. WaveLight® Air Towers help you achieve exactly that, offering versatile graphic and structural options so you can customise your booth for maximum impact. Whether you’re exhibiting at ICC Sydney, Melbourne Convention & Exhibition Centre, or Brisbane Convention & Exhibition Centre, these flexible illuminated towers give you the presence and visibility your brand needs to truly stand out.
Full Surface Graphic Customisation
One of the most powerful features of WaveLight® Air Towers is their custom printed stretch fabric graphics. The fabric wraps seamlessly around the tower, creating a clean and professional finish.
Because the structure is internally illuminated with LED lighting, your graphics appear vibrant and highly visible throughout the exhibition day. Colours remain bold, logos stay sharp, and messaging is easy to read even in brightly lit halls.
You can tailor the graphic design to suit product launches, seasonal campaigns, or long-term branding strategies. If your campaign changes, you can simply update the graphic skin without replacing the entire structure. This flexibility provides both creative freedom and cost efficiency.
360-Degree Branding for Maximum Exposure
Australian exhibition floors are dynamic environments. Visitors approach stands from multiple directions, especially in corner and island configurations.
WaveLight® Air Towers provide 360-degree branding visibility. Unlike flat banners that only face one direction, these towers ensure your brand message is visible from every angle.
This continuous exposure improves recognition and increases the likelihood that attendees will notice your booth from across busy aisles. It turns your display into a landmark within the venue rather than just another stand.
Structural Variations for Different Booth Sizes
Graphic versatility is only half the story. Structural variation is equally important.
WaveLight® Air Towers are available in multiple height and diameter options. Taller towers create long-range visibility across large halls. Slimmer designs are ideal for compact booths where floor space must be preserved. Wider structures offer greater graphic surface area for bold branding statements.
These structural choices allow you to select the right proportion for your exhibition space. Whether you are working with a 3m x 3m inline stand or a larger island booth, you can choose a configuration that complements your layout.
Inflatable Frame Technology for Clean Aesthetics
The inflatable internal frame is one of the defining structural features of WaveLight® Air Towers. Once inflated, the tower maintains a smooth and consistent shape without visible metal framework.
This creates a sleek, modern aesthetic that feels premium and uncluttered. The internal air structure provides stability while keeping the overall system lightweight and easy to transport.
For exhibitors attending multiple events across Australia, this combination of visual quality and practicality makes a noticeable difference.
Flexible Placement and Configuration Options
Structural variation also allows for creative placement within your booth.
You can position a single tower at your entrance to create a welcoming focal point. Pair two towers to form a gateway effect that guides visitors inward. In larger exhibition spaces, multiple towers can define zones such as product displays, meeting areas, or demonstration sections.
Because the towers are lightweight and easy to reposition during setup, you can adapt their placement depending on your allocated booth dimensions.
Integrated LED Lighting Enhances Both Graphics and Structure
The internal LED lighting system enhances both the graphic design and the structural presence of the tower. Illumination adds depth and dimension, making the structure more visually dynamic compared to non-lit alternatives.
This lighting effect increases perceived value and professionalism. In competitive Australian trade show environments, illuminated displays often attract more attention than standard printed banners.
The lighting also ensures your branding remains visible throughout long exhibition hours, maintaining consistency from morning to closing time.
Designed for Reusability and Long-Term Value
Graphic and structural variations are not just about appearance. They also support long-term exhibition strategy.
You can reuse the structural tower frame across multiple events while updating graphics to match new campaigns. If your booth size increases, you can add additional towers to expand your visual footprint.
This adaptability protects your investment and reduces the need for complete display replacements as your brand evolves.
Build a Display That Reflects Your Brand Vision
At Australian exhibitions, strong design is a combination of visual impact and practical structure. With custom graphic wraps, multiple structural sizes, inflatable frame technology, and integrated LED illumination, WaveLight® Air Towers provide the flexibility to create a display that truly represents your brand.
When graphics and structure work together seamlessly, your booth becomes more than just a space. It becomes a destination.
