Step into any major Australian exhibition venue and you’ll see it straight away — height grabs attention. At places like ICC Sydney, Melbourne Convention & Exhibition Centre, or Brisbane Convention & Exhibition Centre, the brands that rise above eye level naturally stand out. That’s where WaveLight® Air Towers give you a real advantage. With customisable heights and shape options, you can create a bold, balanced illuminated display that fits your space perfectly and aligns with your marketing goals — instead of settling for a standard, one-size-fits-all structure.
Why Height Matters on the Exhibition Floor
In busy trade show environments, your display competes with dozens or even hundreds of other exhibitors. Standard banner stands often sit at similar heights, creating a flat visual landscape.
Customisable height options in WaveLight® Air Towers allow you to break that visual line. Taller towers create landmark visibility, making it easier for attendees to spot your booth from across crowded aisles. Shorter towers can be used strategically in compact stands where ceiling restrictions apply.
Choosing the right height ensures your display looks proportionate while still commanding attention. It gives you control over how prominently your brand appears within the hall.
Selecting the Right Height for Your Booth Size
Not every exhibition space is the same. Inline booths, corner stands, and island displays all require different visual strategies.
For smaller 3m x 3m spaces, mid-height towers provide strong branding without overwhelming the area. In larger stands, taller configurations create vertical dominance and enhance long-distance visibility.
This flexibility allows you to scale your presence according to your investment and location. As your exhibition footprint grows, your display height can grow with it.
Exploring Shape Variations for Creative Impact
Height is only one part of the equation. Shape plays a critical role in defining your booth personality.
WaveLight® Air Towers are available in different shape profiles, allowing you to match your visual identity. Sleek cylindrical designs offer a clean, modern aesthetic that works well for corporate brands. Wider or uniquely contoured towers can create a more dynamic and eye-catching presence.
The shape you choose influences how your booth feels. Slim towers can frame entry points without consuming floor space. Wider designs create bold central features that anchor your entire layout.
This level of customisation gives you creative control while maintaining professional consistency.
360-Degree Branding with Illuminated Graphics
No matter which height or shape you select, each WaveLight® Air Tower features internally illuminated custom printed graphics. This means your branding wraps around the structure and remains visible from all angles.
In Australian exhibition halls where visitors approach from multiple directions, this 360-degree exposure is invaluable. Your logo, messaging, and visuals remain clear and vibrant throughout the day thanks to integrated LED lighting.
The illumination enhances colour clarity and ensures your display remains impactful even under strong ambient lighting conditions.
Adaptable Configurations for Changing Events
One of the biggest advantages of customisable heights and shapes is adaptability. You may exhibit at a compact regional expo one month and a large-scale national trade show the next.
WaveLight® Air Towers allow you to adjust your setup accordingly. Use a single tower for a focused, streamlined look. Pair two towers to create a defined entrance gateway. Combine multiple shapes and heights for layered visual depth in larger booths.
Because the system is inflatable and lightweight, repositioning during setup is simple. This makes last-minute adjustments easier if your allocated space differs slightly from initial plans.
Practical Benefits Beyond Design
Customisation is not just about appearance. It also supports practical exhibition needs.
Taller towers improve wayfinding, helping visitors locate your booth more easily. Slimmer shapes preserve valuable floor space in tighter layouts. Wider designs offer more surface area for promotional messaging.
The flexibility in height and shape ensures your display works both visually and functionally. You are not locked into a one-size-fits-all solution.
A Smart Long-Term Investment
Exhibiting across Australia requires solutions that can evolve with your brand. As your campaigns change or your booth size increases, customisable WaveLight® Air Towers continue to deliver value.
Build a Display That Reflects Your Brand Identity
Your exhibition display should not feel generic. It should reflect your brand’s scale, confidence, and creativity.
With customisable heights and shape options, WaveLight® Air Towers give you the freedom to design a presence that stands out in Australian trade shows. Whether you want subtle elegance or bold dominance, these illuminated towers provide the flexibility to make it happen.
