Updated: 27 Aug 2025
Introduction
A flat wall can only do so much. To stand out on a busy show floor, you need layers and landmarks. WaveLine® counters and towers add depth, height, and function — turning a backdrop into a complete environment that supports greeting, demo, and data capture.
Counters: The Conversation Hubs
Position a branded counter at the booth edge to welcome visitors, store collateral, and stage product samples. With internal shelves and a clean wrap, counters double as practical storage and polished presentation.
Presenter Stations
Pair a counter with a screen or tablet stand to run demos. This keeps cables tidy and gives the presenter a consistent working height for comfort and clarity.
Lead Capture and Offers
Add a QR code or form on the counter top to speed up data capture. Offer gated content or prize entries to increase participation.
Towers: Be Seen from Afar
Towers act as vertical beacons that draw traffic from across the hall. Use them to repeat your logo, showcase a short USP, or provide wayfinding for larger island spaces.
Strategic Placement
Flank the backdrop with symmetrical towers for a stage-like feel, or place a single tower on the outer corner of an inline stand to catch oblique sightlines.
Build a Cohesive Set
Match colours and typographic scales across walls, counters, and towers for a unified look. See accessories that complete the set on the WaveLine® Media Displays page.
