Maximising Visibility with Double-Sided Brandcusi® Counters at Australia Tourism Expos

Tourism expos in Australia are dynamic and colourful events, showcasing destinations, travel services, and cultural experiences to thousands of attendees. With foot traffic coming from every direction, exhibitors must use every surface wisely to promote their brand and captivate potential travellers. Double-sided Brandcusi® Counters provide a smart and effective solution—offering two-sided visual exposure in a compact and elegant format. These counters help tourism exhibitors maximise booth visibility while maintaining a sleek and organised setup.

Double the Branding, Double the Impact

Unlike traditional single-sided counters, double-sided Brandcusi® Counters offer visibility from both the front and back. This feature is especially beneficial in open-concept booth layouts where visitors may approach from multiple directions. With two custom-printed graphic panels, businesses can display different messages or cohesive designs that create a more immersive experience.

Whether promoting tropical escapes, adventure tours, or cultural packages, tourism exhibitors can use one side for eye-catching imagery and the other for key service highlights or contact details. The extended display area makes it easier to communicate complex travel offerings clearly, without overwhelming the booth design.

Sleek Design for Interactive Booth Spaces

Brandcusi® Counters are known for their curved silhouette, compact footprint, and quick tool-free assembly. Even with dual-sided graphics, the setup remains lightweight and portable—making them ideal for frequent use across multiple expo locations, from Sydney and Melbourne to Gold Coast and Perth.

The counter’s integrated tabletop serves as a functional workspace where staff can manage brochures, booking inquiries, or digital displays. Its approachable design makes it easy for attendees to engage in conversation, ask questions, or pick up promotional materials. At tourism expos, where personal interaction is key to converting interest into bookings, this accessibility is a major advantage.

Brandcusi® Counters for Australian Tourism Expos

At leading Australian tourism expos like the Holiday & Travel Show, Travel Industry Exhibition, and Adventure Travel Expo, exhibitors compete for attention in visually stimulating environments. Double-sided Brandcusi® Counters help travel brands stand out by making their message visible from multiple angles, increasing exposure without increasing booth size.

Whether used by tour operators, destination marketing organisations, airlines, or hotel groups, these counters allow for impactful storytelling in a compact display. For instance, one side could showcase breathtaking destination imagery, while the reverse side promotes seasonal travel deals or QR codes for online booking.

By combining functional design with extended visibility, Brandcusi® Counters empower tourism exhibitors to leave a lasting impression on event attendees. Their portability and visual versatility make them a reliable asset in creating attractive, engaging, and efficient booths.

Double-sided Brandcusi® Counters are the perfect partner for tourism brands looking to enhance visibility and interaction at Australia’s bustling travel expos. With more messaging space and professional finish, they ensure your brand is seen—and remembered—from every angle.