Automotive Displays Enhanced by WaveLight® Air Wall at Australia Auto Shows

Australia’s auto shows are high-profile events where vehicles, technology, and innovation take centre stage. From luxury brands to aftermarket solutions, exhibitors need displays that match the sleek, high-performance aesthetic of the automotive world. The WaveLight® Air Wall enhances automotive presentations with bold, illuminated visuals, rapid setup, and modern appeal. Its lightweight, inflatable structure delivers standout branding that complements the polished image expected at events where design and detail matter.

High-Impact Branding for a Fast-Paced Industry

Auto exhibitions demand displays that communicate both power and precision. The WaveLight® Air Wall does exactly that through edge-to-edge LED backlighting that makes logos, product specs, and lifestyle visuals pop. The frameless SEG (Silicone Edge Graphic) fabric provides a smooth, crease-free finish—perfect for showcasing cars, engine innovations, or branded partnerships in stunning clarity.

Setup is fast and effortless. The inflatable frame expands in seconds with an internal electric pump, giving auto brands and exhibitors a high-end display without complex installation. This is especially useful at multi-day shows where time is tight, and booth changes must happen quickly.

WaveLight® Air Wall at Australian Auto Shows

Major events like the Australian Auto Aftermarket Expo, Motorclassica, and the EV Expo bring together vehicle manufacturers, parts suppliers, and motoring enthusiasts from across the country. At these shows, every detail—from lighting to layout—contributes to how a brand is perceived. The WaveLight® Air Wall delivers a consistent, eye-catching solution that adapts to various booth formats, whether you’re in a compact exhibit or a large floor space next to vehicles.

Its lightweight and compact form factor make it easy to travel between cities like Melbourne, Sydney, and Brisbane. For mobile teams promoting new vehicle lines, aftermarket products, or connected car technology, this portability adds significant logistical value.

Built for Repeat Use and Customisation

In the automotive sector, visuals change fast—whether for new models, seasonal promotions, or updated specs. The WaveLight® Air Wall supports this need with replaceable SEG graphics that can be customised for each event. The frame itself is durable and reusable, ensuring it holds up across an entire circuit of exhibitions.

For automotive exhibitors looking to combine speed, flexibility, and illuminated impact, the WaveLight® Air Wall is a winning solution. It not only enhances the visual energy of a display but also aligns perfectly with the performance-driven values at the heart of Australia’s auto shows.