Event-Ready Portability with WaveLight® Air Wall at Australia Tourism Shows

Australia’s tourism shows are vibrant showcases of destinations, culture, and travel experiences. From tropical getaways to adventure tours, every exhibitor aims to spark curiosity and invite exploration. But with limited setup times and fast-moving event schedules, tourism marketers need a display that’s both striking and highly portable. The WaveLight® Air Wall fits this role perfectly—combining vivid backlit visuals with a lightweight, inflatable frame designed for seamless transport and effortless installation.

Travel-Friendly Design for Fast Setup

At tourism expos, exhibitors often move between cities and venues, managing tight bump-in windows and minimal setup assistance. The WaveLight® Air Wall simplifies this entire process. Its inflatable frame expands in seconds using a built-in electric pump—no tools or professional crew needed. This means tourism boards, destination marketers, and travel agencies can have a glowing, professional booth ready within minutes.

When deflated, the Air Wall folds into a small case for easy travel by car or plane. This makes it ideal for exhibitors participating in shows across the country—from Brisbane and Melbourne to Darwin and Perth. Its portability allows consistent brand presentation, even across regional and international tourism events.

WaveLight® Air Wall at Australian Tourism Shows

Australia hosts a range of tourism expos such as ATE (Australian Tourism Exchange), Holiday & Travel Show, and the Adventure Travel Expo. These events draw industry professionals, travel agents, and experience-hungry consumers, all looking for immersive displays and high-quality visual storytelling.

The WaveLight® Air Wall’s internal LED lighting provides seamless illumination across its SEG fabric surface—perfect for showcasing panoramic destination images, logos, and promotional text with stunning clarity. Its sleek, frameless appearance lends a premium feel that enhances booth aesthetics, whether you’re promoting coastal retreats, indigenous cultural tours, or luxury packages.

A Flexible Asset for Ongoing Promotions

Tourism campaigns change seasonally, and so can your Air Wall. The SEG graphics are fully replaceable, allowing you to swap out visuals for different regions, tour packages, or languages. Its durable, reusable frame supports year-round use at trade shows, travel expos, and even local tourism activations or media events.

For tourism organisations and travel brands looking to maximise efficiency and impact, the WaveLight® Air Wall delivers event-ready portability without compromising on presentation. It’s a smart, stylish display solution that helps you bring your destination to life—and keep your brand top of mind—wherever your next tourism show may take you in Australia.